Logan Paul pays his excesses: YouTube has just taken several sanctions after his shocking video showing a person who killed himself in Japan
Did Logan Paul go too far in his quest for buzz?
A week after his December 31 video showing the body of a person who had apparently committed suicide in Aokigahara, also known as the "Suicide Forest" in Japan, and a day after YouTube finally responded with its own statement on the incident, the Google-owned company seems to distance itself from the 22-year-old blogger-star to the 15.7 million subscribers.
And the sanctions have fallen: Logan Paul's YouTube channel is removed from Google Preferred, YouTube's premium advertising program that gives brands access to popular channels like Logan Paul's. We do not know if it's still part of the YouTube Partner Program, which allows creators with more than 10,000 subscribers to make money with a wider range of advertisers.
And as bad news never arrives alone, the Hollywood blogger / vlogger sees many of his projects with YouTube mothballed, and his participation in the fourth season of Foursome, a webseries in the romantic comedy registry, canceled.
Logan Paul launched his YouTube channel in 2015, promising subscribers - many of whom would be under 18 - "crazy" content, as he describes in his YouTube posts. His videos are intended to be entertaining, but the famous video of the suicidal person, who shows a shocked but also joking Logan Paul with his friends on the drama scene, was clearly irrelevant to his regular production. .
"Suicide is not a joke, and it should never be a way to make more views"
In a video that was viewed nearly 40 million times at the time of writing, Logan Paul apologized quickly that his video was intended to highlight mental health issues. In his apology on YouTube on January 2nd, Logan Paul expresses his regret to everyone who saw the video, adding, "I want to apologize to everyone who has been affected by mental illness, depression or suicide, but most of all, I want to apologize to the victim and his family. " A justification that has apparently not convinced many people, and that has only amplified criticism.
YouTube finally posted a message on Twitter this week: "Suicide is not a joke, and it should never be a way to make more views." The Google affiliate admitted that it took a long time for her to make a public statement, insisting that she "listened to everything you said."
However, we can question the relatively light sanctions imposed by YouTube, which we know that the massive success of the most popular videos is usually based on often limited content, when they are not simply hollow or completely false, without talk about winning titles that can garner views. To the delight of the platform, whose revenues come exclusively from advertising ... and therefore the audience.