If Facebook does not disclose anything about the operation of its news feed, independent studies are there to give us a little idea.
SocialBakers company has just revealed the results of a study on the content displayed by the newsfeed. Therein, it was analyzed that showed thereof at 23000 sessions on Facebook, from 900 users.
While most studies focus on the pages, their reach and their interactions, the latter, as explained SocialBacker decrypts operation newsfeed for users and marketers. In any case, the results are very interesting.
1 - A quarter of post displayed by the newsfeed are pages of publications
The analyzes made by the company led to this conclusion: Generally, 24-29% of publications that appear on the news feed are from Facebook pages, which may be those of celebrities, companies, organizations etc. . The remaining publications, 71% to 76% are publications of users of the social network (Facebook profiles).
2 - 3% of what you see are advertisements
Social Backer also found that 10% of publications page appearing on the Facebook news feed publications are sponsored, ie advertisements. Thus, around 3% of everything you see appear on this thread are advertisements. SocialBacker would also have found that the more pages you like, you will see less ads, and vice versa.
3 - The media have become more visible over brands
SocialBackers also found that if in 2013, media content had less interactions in relation to trademarks contained, the situation has now changed completely. Indeed, now the media content would have three times more interactions content shared by brands.
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