Apple will allow ad-blockers on iPhone and iPad

This will be great news for those looking to eliminate commercials during their navigation from a mobile terminal in iOS9 Safari and poorer for websites and advertisers ...

Apple has decided to support the extensions of commercials and especially cookies blocking software. The Cupertino company has seen a boom in advertising on mobile last three years, it wants customers to freely enjoy ad-blockers.

Safari for iOS bear the ad blocking extensions

Several ad-blockers for Safari already existed, but the majority for the desktop version only, Apple will now offer this opportunity to the mobile version, which should satisfy the millions of users who ragent whenever their advertisements freeze the smartphone screen or fail to uncheck a box outside the display area ...

Apple offers a service more customers, but especially on the side of competition to look out because Google and Facebook will see a new advertising market erode gradually as the terminal users in iOS9 install ad-blockers on their Safari browser.

Mobile advertising is a booming market, for example, in 2011 the mobile advertising market was worth 4.02 billion dollars, in 2014 it exceeded $ 31 billion! So Apple knows it will not only hurt its main rivals, but it will show a positive image to its customers and even make their savings! By allowing the installation of advertising blocking software is much data that will not be debited to the customer invoices ... Mobile packages depending on the volume of data consumed, pubs cost money to directly ...

Proof that it is the business model of its competitors Google and Facebook that is targeted, ad blocking on applications is not concerned and immediately understand better why, when we know that Apple touches 30% recipes. Two weights, two measures?

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