Snapchat allows the design of filters by location

Last July launched Snapchat filters and effects feature by geographic location, which you can apply certain filters to images only if you actually present in a specific geographic locations such as Starbucks coffee shop in certain cities. But then they Snapchat is controlled by the quality of the filters and subsidized places, and today opened to the public so they can be of any person or company to establish a filter and influences and addenda own images by this page.

You will be asked to determine where you would like to become a filter and extensions available for the application, and then lift the image you want to use a filter appears over the image brought by the user. It also provides the necessary guidance Snapchat users and there is also available for use to start designing the filter template.

In any case, the management Snapchat upon the approval of the filters provided by provided for use in specified geographic locations, and that's what makes a kind of quality and diversity in the appropriate filters that will be available.

For companies, this feature will help to promote a more where they can put filters in stores or near the branches so used Snapchat users when they visit the store and when you share them with friends, that would increase access and recall their own brand.